Marketing Marketing Marketing Marketing
Marketing Marketing Marketing Marketing
Seth Lyon
Manager, Creative Strategy
Datalot
Centerfield
Context
Because Datalot's internally generated leads were being sent to a variety of well known insurance carriers and heavily regulated Medicare partners, several questions about compliant performance marketing copy arose within my team.
Case Study
Using internal data to maximize efficiency of Nordstrom Rack's digital flash sale campaigns.
Seth Lyon
Datalot
YellowHammer
Context
During my time at YellowHammer, I was consistently asked to design ads with record-breaking profitability. After a meeting with key stakeholders working on YellowHammer's Nordstrom Rack account, we banded together to design a data-driven