Case Study
Companies
Datalot
YellowHammer Media Group
Creative Strategy
Design
Team Leadership
Data Analysis
Context
The Question
Importance
Required Skills
Graphic Design
Motion Design
A/B Testing
Meta Advertising
Creative Compliance
In several high-performing ads like this one, YellowHammer encouraged users to tap on a fast-paced ad showing bracelets.
This dramatically improved overall performance through elevated quality scores.
A - Tap Your Age
Non-existent functionality.
(designed myself)
B - Tap To Visit Site
Existing functionality.
(designed myself)
Control
No interaction.
(designed myself)
Results
shortened learn phase
generated engagement
increased ROAS
improved quality score
higher CTR
Q: Do interactive social ads always increase user engagement?
A: Yes.
Learnings: Meta users will react positively to interactive ads regardless of functionality (i.e. in all cases). Meta advertisements were able to move out of the learning phase faster than advertisements without interactive features. Increased engagement resulted in higher quality scores and increased page traffic.
Additional tests: Confirmed these learnings.
Additional creative:
