About Seth Lyon

Hello!

I am a graphic designer, copywriter, and creative strategist living in Manhattan, New York. I specialize in performance marketing creative and data-driven product design.

I've been managing digital design teams and visual strategy for nearly six years.

years designing digital materials

years managing corporate design

Hello!

Seth Lyon

Manager, Product Design
Centerfield Media

Manager, Creative Strategy
Datalot

Creative Director
YellowHammer Media Group

Hello!

I am a graphic designer, copywriter, and creative strategist living in Manhattan, New York. I specialize in performance marketing creative and data-driven product design.

I've been managing digital design teams and visual strategy for nearly six years.

years designing digital materials

years managing corporate design

Hello!

Seth Lyon

Manager, Product Design
Centerfield Media

Manager, Creative Strategy
Datalot

Creative Director
YellowHammer Media Group

Hello!

I have experience assembling design teams, building creative, interpreting data, and optimizing workflow at these companies:

Hello!

Here are some of the clients I've worked with.

Florida State University
Bachelors in Editing, Writing, and Media

My time studying Editing, Writing, and Media at Florida State University prepared me for a career designing marketing messages across a variety of performance verticals.

LinkedIn Skill Certifications
LinkedIn University x Centerfield

Centerfield Media partnered with LinkedIn's online university to provide hard skill certifications to the design team.

LinkedIn Certifications
LinkedIn University x Centerfield

Centerfield Media partnered with LinkedIn's online university to provide hard skill certifications to the design team.

Designing Microinteractions Figma 2023

Figma For UX Design 2023

Accessibility For Web Design 2023

Google Ads Essential Training 2024

Marketing Tools: SEO 2024

SEO: Link Building 2024

SEO: Optimize Social Media Profiles 2024

SEO: Video 2024

Social Media Marketing Strategy 2024

I've worked with some really great people too.

Here's what they have to say about me.

Here's what they say about me.

Evan Harris

Managing Director

former manager

Datalot

Centerfield

Not many colleagues, employees, [or] managers take initiative as eagerly as Seth.

Denise Reina

Senior Paid Social Manager

former coworker

YellowHammer

Datalot

Centerfield

Seth works across channels to construct data-driven, compliance-approved innovative strategies to set up our teams for success.

Sun Ha Woo

Lead Graphic Designer

former direct report

YellowHammer

Datalot

Centerfield

Seth brought our team together with his outstanding management skills. He used his exceptional design and animating skills to help improve ad performance

David Walker-Harstock

Senior Product Director

former manager

Centerfield

Seth brings a data-driven approach to his talents in motion graphics and performance marketing.

Erin Maloney

Copy and Compliance Operations

former direct report

YellowHammer

Datalot

Centerfield

Seth excels at translating complex systems into clear insights while fostering a supportive, team-first environment. He’s a talented graphic designer who effortlessly balances creative work with a deep understanding of performance data.

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