Seth Lyon
Manager, Product Design
Centerfield Media
Manager, Creative Strategy
Datalot
Creative Director
YellowHammer Media Group
I am a graphic designer, copywriter, and creative strategist living in Manhattan, New York. I specialize in performance marketing creative and data-driven product design.
I've been managing digital design teams and visual strategy for nearly six years.
6+
5+
Here are some of the clients I've worked with.
Either directly, through corporations, or through affiliate traffic.
Florida State University 2016
Bachelors in English (Editing, Writing, and Media)
My time studying Editing, Writing, and Media at Florida State University prepared me for a career designing marketing messages across a variety of performance verticals.
Evan Harris
Managing Director
former manager
Datalot
Centerfield
Not many colleagues, employees, [or] managers take initiative as eagerly as Seth.
Denise Reina
Senior Paid Social Manager
former coworker
YellowHammer
Datalot
Centerfield
Seth works across channels to construct data-driven, compliance-approved innovative strategies to set up our teams for success.
Sun Ha Woo
Lead Graphic Designer
former direct report
YellowHammer
Datalot
Centerfield
Seth brought our team together with his outstanding management skills. He used his exceptional design and animating skills to help improve ad performance
David Walker-Harstock
Senior Product Director
former manager
Centerfield
Seth brings a data-driven approach to his talents in motion graphics and performance marketing.
Erin Maloney
Copy and Compliance Ops
former direct report
YellowHammer
Datalot
Centerfield
Seth excels at translating complex systems into clear insights while fostering a supportive, team-first environment. He’s a talented graphic designer who effortlessly balances creative work with a deep understanding of performance data.
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