Felix Gray Felix Gray Felix Gray
Felix Gray Felix Gray Felix Gray
Client
Felix Gray
Company
YellowHammer Media Group
My Title
Creative Director
My Responsibilities
Creative Strategy
Design
Required Skills
After Effects
Photoshop
Media Encoder
Meta Ads
Client Communication
Performance Marketing
Thumbnail
Context
Felix Gray produces blue light lenses that claim lower eyestrain. They asked YellowHammer to produce modern, direct-response creatives that perform at scale.
General Themes
eye strain discomfort
relief
new and modern
accessible
Examples of ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.
Felix Gray Felix Gray Felix Gray
Felix Gray Felix Gray Felix Gray
Client
Felix Gray
Company
YellowHammer Media Group
My Title
Creative Director
My Responsibilities
Creative Strategy
Design
Required Skills
After Effects
Photoshop
Media Encoder
Meta Ads
Client Communication
Performance Marketing
Thumbnail
Context
Felix Gray produces blue light lenses that claim lower eyestrain. They asked YellowHammer to produce modern, direct-response creatives that perform at scale.
General Themes
eye strain discomfort
relief
new and modern
accessible
Ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.
Felix Gray Felix Gray Felix Gray
Felix Gray Felix Gray Felix Gray
Client
Felix Gray
Company
YellowHammer Media Group
My Title
Creative Director
My Responsibilities
Creative Strategy
Design
Required Skills
After Effects
Photoshop
Media Encoder
Meta Ads
Client Communication
Performance Marketing
Thumbnail
Context
Felix Gray produces blue light lenses that claim lower eyestrain. They asked YellowHammer to produce modern, direct-response creatives that perform at scale.
General Themes
eye strain discomfort
relief
new and modern
accessible
Examples of ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.