Companies
Centerfield
Datalot
Process Design
Process Management
Language Development
Creative Strategy
Performance Marketing
Project Management
Design
Team Leadership
Data Analysis
Context
The Questions
What can we say in our ads?
How can we optimize our performance copy?
Importance
Breif
Required Skills
Graphic Design
Copywriting
Competitive Research
Meta Advertising
Creative Compliance
3 - Seek Legal Pre-Review
Results
dramatically improved efficiency
increased optimization capacity
fewer compliance meetings
renewed ability for dynamic testing.
Timeliness: Our design team experienced a dramatic overall improvement in efficiency. With copy and compliance operations secured and self-sustaining, my lead and senior graphic designers were able to return their focus to creative optimization.
Ability To Anticipate New Content: Because our ad language was derived from new offerings by our carrier partners, we were able to anticipate compliance reviews and newly generated content weeks, sometimes months beforehand.