Beyond The Rack Beyond The Rack
Beyond The Rack Beyond The Rack
Client
Beyond The Rack
Company
YellowHammer Media Group
My Title
Creative Director
My Responsibilities
Creative Strategy
Design
Required Skills
After Effects
Photoshop
Media Encoder
Meta Ads
Client Communication
Performance Marketing
Thumbnail
Context
Beyond The Rack wanted showcase their brand by spotlighting popular products available for sale on their website.
Why so much red?
To compete against campaign saturation and fatigue, I began using this coral red in all of my designs. The philosophy was simple: I wanted users to associate this bright red color with a new sale.
Examples of ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.
Beyond The Rack Beyond The Rack
Beyond The Rack Beyond The Rack
Client
Beyond The Rack
Company
YellowHammer Media Group
My Title
Creative Director
My Responsibilities
Creative Strategy
Design
Required Skills
After Effects
Photoshop
Media Encoder
Meta Ads
Client Communication
Performance Marketing
Thumbnail
Context
Beyond The Rack wanted showcase their brand by spotlighting popular products available for sale on their website.
Why so much red?
To compete against campaign saturation and fatigue, I began using this coral red in all of my designs. The philosophy was simple: I wanted users to associate this bright red color with a new sale.
Ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.
Beyond The Rack Beyond The Rack
Beyond The Rack Beyond The Rack
Client
Beyond The Rack
Company
YellowHammer Media Group
My Title
Creative Director
My Responsibilities
Creative Strategy
Design
Required Skills
After Effects
Photoshop
Media Encoder
Meta Ads
Client Communication
Performance Marketing
Thumbnail
Context
Beyond The Rack wanted showcase their brand by spotlighting popular products available for sale on their website.
Why so much red?
To compete against campaign saturation and fatigue, I began using this coral red in all of my designs. The philosophy was simple: I wanted users to associate this bright red color with a new sale.
Examples of ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.