product
compliance
marketing
Case Study
Interactive Social Ads Boost User Engagment
Design Test
Isolate Legacy Data
Companies
Job Title
Context
Case Study
My Responsibilities
Will Interactive Social Ads Always Improve User Engagement? Yes.
After acquiring YellowHammer Media Group in 2018, Datalot began using legacy data to improve insurance marketing performance. In a meeting with top stakeholders, the Media team posed an interesting question.
The Question
Will Interactive Social Ads Always Improve User Engagement?
Importance
Social Ads with high engagements rate
Will Interactive Social Ads Always Improve User Engagement?
Will Interactive Social Ads Always Improve User Engagement?
Tap Your Age
Non-existent functionality.
Tap To Visit Site
Existing functionality.
Will Interactive Social Ads Always Improve User Engagement?
Will Interactive Social Ads Always Improve User Engagement?
Design Test
The Process
Results
Required Skills
Q: Do interactive social ads always increase user engagement?
A: Yes.
After acquiring YellowHammer Media Group in 2018, Datalot began using legacy data to improve insurance marketing performance. In a meeting with top stakeholders, the Media team posed an interesting question.