Case Study
Datalot Insurance Ads
Datalot Insurance Ads
Using insurance ads to gather large volumes of marketing data.
Using insurance ads to gather large volumes of marketing data.
Company
Datalot
Title(s)
Manager, Creative Strategy
My Responsibilities
Creative Strategy
Design
Context
As my team first started working on Datalot's insurance marketing, there were a lot of internal conversations about what type of design performs for insurance. In order to gather data on a wide variety of creative directions, my team was encouraged to test a wide variety of aesthetics.
As my team first started working on Datalot's insurance marketing, there were a lot of internal conversations about what type of design performs for insurance. In order to gather data on a wide variety of creative directions, my team was encouraged to test a wide variety of aesthetics.
The Brief
Design insurance ads across a wide variety of aesthetic presentations.
Design insurance ads across a wide variety of aesthetic presentations.
Emphasis On Video
As a professional motion graphics designer, I personally designed a majority of the videos tested in Datalot's internally operated marketing campaigns.
As a professional motion graphics designer, I personally designed a majority of the videos tested in Datalot's internally operated marketing campaigns.
Here are a few of the ads I designed:
Ads I designed: