Case Study

Felix Gray

Felix Gray

Company

YellowHammer Media Group

Title

Junior Graphic Designer

My Responsibilities

Creative Strategy

Design

Context

Felix Gray produces blue light lenses that claim lower eyestrain. They asked YellowHammer to produce modern, direct-response creatives that perform at scale.

Felix Gray produces blue light lenses that claim lower eyestrain. They asked YellowHammer to produce modern, direct-response creatives that perform at scale.

Felix Gray produces blue light lenses that claim lower eyestrain. They asked YellowHammer to produce modern, direct-response creatives that perform at scale.

General Themes

  • eye strain discomfort

  • relief

  • new and modern

  • accessible

  • eye strain discomfort

  • relief

  • new and modern

  • accessible

Samples