Case Study

Beyond The Rack

Companies

YellowHammer Media Group

Title(s)

Junior Graphic Designer

Creative Director

My Responsibilities

Creative Strategy

Design

Context

Beyond The Rack wanted showcase their brand by spotlighting popular products available for sale on their website.

Beyond The Rack wanted showcase their brand by spotlighting popular products available for sale on their website.

Why so much red?

To compete against campaign saturation and fatigue, I began using this coral red in all of my designs. The philosophy was simple: I wanted users to associate this bright red color with a new sale.

To compete against campaign saturation and fatigue, I began using this coral red in all of my designs. The philosophy was simple: I wanted users to associate this bright red color with a new sale.

Examples of ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.

Examples of ads I designed:
Each of these ads is intended for looping (playing forever) in Meta.

Ads I designed:

Each of these ads is intended for looping (playing forever) in Meta.